Define repertoire8/5/2023 Therefore, the aim of this report is to explore the different roles science communicators assume – or should be assuming – to meet the challenges and demands in the contemporary science communication landscape. Traditional roles (e.g., conduits, watchdogs) for science communication professionals might no longer be suitable and sufficient in the current landscape under varying circumstances. The contemporary science communication ecosystem is thus highly complex and science communicators are working to find ways to address the disconnect between science and society, something RETHINK aims to account for in this study. Fourth, misconceptions of how citizens make sense of complex science-related problems and the inability to reach all members of society equally when communicating about science are sobering insights for science communication professionals: their practice might not reach their audiences as effectively as thought. Third, the rapid proliferation of misinformation and affiliated polarization, magnified by the pandemic’s sudden emergence, changes the dynamics between science and society further. Second, science communication has become heavily digitalized, fundamentally changing the relationship between science and society, leading to new channels and resources for science communication, and facilitating the creation of information about science by a variety of publics online. First, the boundaries between science and society have become blurred, confronting the public with a vast amount of information from a variety of sources and as a result, facts are increasingly becoming mixed with opinions and scientific issues are becoming politized. Whilst science communicators generally recognize opportunities to strengthen the ties between science and society, many science communication practitioners and scholars involved in the RETHINK project perceive a disconnect between science and society, i.e., a disconnect with their audiences.įour (interrelated) developments play an important role in this disconnect, and have been explored in earlier research by RETHINK. In the past two and a half years RETHINK has strived to understand this complex ecosystem. The RETHINK project aims to understand the changing landscape of science communication and research, experiment with and develop methods for science communicators to stimulate open, transparent and productive science-society interactions. This provides science communicators with both opportunities, but also leads to difficult challenges. The current science communication ecosystem is highly fragmented, dynamic and complex.
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